Of course, she eats Beyond Burgers (and Beyond Chicken Tenders and Beyond Sausages…) in real life and on set. “When we said Kim’s greatest asset is her taste, we meant it. In a statement to TODAY, Beyond Meat responded to questions about the ad and whether or not Kardashian ate the dishes in its commercial. “Her reaction is as fake as that food they want to call ‘meat.’” “kim kardashian fake-chewing a beyond meat burger that has no bite taken out of it is making me spiral,” one person wrote of the ad in a post shared on saying ‘mmm’ to eating a beyond meat burger there’s no bite take out,” another Twitter user wrote. Upon a closer inspection, others highlighted how not a single bite appears taken out of the items, such as the cheeseburger, which seemingly appeals to Kardashian so much that she rolls her head back in approval while “chewing.” Many were quick to point out that the video consistently cuts before Kardashian can actually be seen sinking her teeth into food. However, the ever-present sleuths of social media weren’t convinced that she’d actually eaten the prepared items. The video then showed Kardashian testing out and chewing on a hamburger, tacos, a sausage, chicken nuggets and meatballs. My taste,” Kardashian said at the top of the clip which featured her standing at the counter of a sort of taste lab. “I’ve stepped in to help with my greatest asset. The television personality and businesswoman recently appeared in a promotional video that revealed she’d been tapped by the plant-based meat alternative to be its “Chief Taste Consultant.” The article concluded: “Celebrities can help by relating the causes and impacts of climate change to existing socio-cultural practices, facilitating not only a questioning of cultural values (such as meat and dairy consumption) but simultaneously making the necessary changes to our habits appear more positive, achievable and accessible.A collaboration between food brand Beyond Meat and celebrity Kim Kardashian got poor reviews from social media users this week. It asserted that “celebrities can help draw attention to an issue and galvanize youth engagement.”Īnd, that “food is one such area where celebrities can help link the impacts of climate change to our consumption habits.” Besides the additional attention the company undoubtedly receives, research indicates that celebrities and social media can influence what people eat.Ī survey conducted earlier this year, commissioned by dairy conglomerate Arla, found that one in three adults make dietary choices based on what they see on social media.Īdditionally, a Harvard review published in 2015 looked at the role celebrities play in spotlighting the climate crisis, especially its ties to animal agriculture. The brand, founded in 2009, is now available at roughly 135,000 retail and foodservice outlets in more than 90 countries.īeyond Meat’s star-studded lineup of celebrity backers is no accident. Kardashian joins Shay Mitchell, Kevin Hart, Snoop Dogg, and Liza Koshy as an ambassador of Beyond Meat. “As my fans know, my fridge and freezer are fully stocked with Beyond Meat’s products.” Celebrity influenceīeyond Meat Snoop Dogg is one of Beyond Meat’s celebrity ambassadors. She added that her four children are “obsessed” with her Beyond Beef taco recipe, the Beyond Burger, and Beyond Chicken Tenders. “I’ve been focusing on going more plant-based and can tell you that Beyond Meat is my absolute favorite – I love how all their products not only taste amazing but are also good for me and my family,” Kardashian said in a statement. She will also feature in the Beyond Meat newsletter. ![]() ![]() The partnership will see the A-lister promoting “her favorite Beyond Meat products” with recipes and creative content, according to a press release. Kardashian, who has a sizeable 313 million followers on Instagram alone, joined Beyond Meat as the company’s first Chief Taste Consultant. This time, socialite Kim Kardashian is joining the ranks, announcing that she is becoming “more plant-based” with the help of the brand’s vegan meat range. Beyond Meat’s roster of celebrity ambassadors has grown once again.
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